April 19, 2024

Toeing Into the Permanent Jewelry Market

By Tracy Hoogenboom
Toeing Into the Permanent Jewelry Market

Permanent Jewelry is a HOT Commodity

Welding, zapping, or linked, permanent jewelry kiosks and boutiques seem to be popping up everywhere. Inspired by the 70's and 80's friendship bracelets, permanent jewelry has become increasingly popular due to its aesthetics and the unique experience involved in acquiring it. Evolving from the hand-woven friendship bracelets of the 1970s, today’s permanent jewelry is sleek, sophisticated, and made of various precious metals including 14K yellow gold, white gold, rose gold, and platinum. 

Fashion influencers have made welded-on jewelry videos with the hashtag #permanentjewelry go viral on TikTok with over 400 million views and counting. Pop-up permanent jewelry events and bracelet bars are on the rise, and many sessions sell out as quickly as they’re advertised. Fine jewelry boutiques may cater exclusively to permanent jewelry customers and are open by appointment, while retail chains might offer walk-in services on a first-come, first-serve basis.  

How Does Permanent Jewelry Work?

The process of securing permanent jewelry onto the wearer is easy, quick, painless, and non-invasive. Measure the length of the chain needed, cut the chain, and place it around your customer’s wrist, neck, ankle, or finger. Connect a jump ring and then close it quickly and easily with a pulse-arc welder. Add beautiful dangles and links to create unique, personalized jewelry that can be worn — always.  

Having custom bracelets, necklaces, anklets, or rings welded on permanently is a unique experience that can symbolize the bonds of love, friendship, and commitment. It’s a great personalized option for bridal showers, baby showers, anniversaries, birthdays, parents and their children, sisters, and just because.

   Welding a bracelet permanent jewelry

Toe Rings: A Perfect Addition to Permanent Jewelry

Toe rings, long regarded as a fun and whimsical accessory, are now stepping into the limelight, thanks to their versatility and durability. These unique and sometimes very small rings are hard-to-find and require sizing. They also have a rich cultural heritage in many parts of the world, symbolizing femininity, fertility, marital status, and spirituality.

As the popularity of permanent jewelry continues to rise, toe rings have found their place as a complimentary accessory to the permanent jewelry lineup. Adjustable toe rings have had their place but can be uncomfortable, snag, and come apart. Fitted toe rings take a specialist to figure out the proper size and can be worn 24/7 year-round.

From their ability to reflect personal style to their cultural significance, toe rings have become a unique way to celebrate individuality, self-confidence, and cultural heritage. Embrace this rising trend and consider adding toe rings to your permanent jewelry collection.

TRDC Designs has put together kits of the best selling rings so you can easily get started! We would be happy to talk to you about your questions and help you start selling quickly. Give us a call or text - (949) 388-5826.

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1 comment

  • Tabitha on June 18, 2023

    I just started my permanent jewelry business and added some toe rings as a way to upsell my customers. These little rings are so hard to find and everyone in my area loves them! I recommend the mini flat bees, they are super cute and easy to size.

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